Neurotheology Vol I and Vol II Descriptions Essay

Neurotheology Vol I and Vol II Descriptions - Essay Example This includes perspectives from Darwinian evolution and neuroscience (studies in frontal, parietal lobes and temporal lobe epilepsy), neuropsychology, genetics, cognitive science, cellular biology, chemistry, physics, mindfulness, electromagnetic field effects, and varying perspectives from psychology like conditioning, attachment and learning theories. Other perspectives on science and beliefs are developing from neuroeconomics, neuropolitics, and neuroethics. Neurotheology acknowledges the complexity and diversity of human beliefs by providing a broad conceptual framework to encompass beliefs whether mystical or religious, economic or environmental, political or social, or some other. Beginning with an overview of what Neurotheology is and what it attempts to accomplish, the book will illustrate how Neurotheology proposes six belief dimensions, each of which encompasses different disciplines that posit particular understandings of brain (human physiology), mind, and beliefs from their own viewpoints, research commitments and program obligations. Having set the stage for a greater understanding of the science of neurotheology, the second volume in the series will present a more in-depth look at the various belief dimensions that comprise the focus of neurotheological studies. The first of these belief dimensions is the mystical, religious, spiritual and theological traditions and experiences of human existence. The second belief dimension is that of the scientific programs and psychological theories that are often pitted against the ideas of the first as if they were diametrically opposed. Historical and philosophical traditions comprise the third belief dimension. Anthropological influences are considered within the fourth belief dimension while the fifth belief dimension is concerned with technological

Marketing Mix Essay Example | Topics and Well Written Essays - 2000 words

Marketing Mix - Essay Example All the element s of the marketing mix can affect consumers is multiple ways. Therefore, marketing mix is used by firms to achieve its objectives (Lancaster and Reynolds 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix with the right product being matched with the right price, suitable proportions and in the right place. When developing a befitting marketing program for an organization, the marketing manager is required to weigh behavioral forces before juggling marketing mix elements while taking into account the resources at his disposal. The organization must consider itself as a single organism in a world of complex forces. Many other industries are competing with the industry in which the firm is only a part of (Brassington and Pettit 2006). The marketing department must develop a mix of procedures that make maximum use of the available resources. Marketer s are required to look for opportunities in the method of operation. A small organization cannot use procedures from large organizations. Though the two companies may deal with similar products, they are likely to be different in many respects. A compelling example is the industrial goods industry. Small companies go for regional sales as opposed to national distribution that is practiced by large corporations. Small companies go for limited and specialized fields of operation while large organizations seek to patronize full lines. The marketing mix of a company is largely the result of evolution that comes from day-to-day marketing. The marketing mix represents programs that marketers have evolved to meet challenges with which they are constantly faced in a dynamic and ever changing market. They can be referred to as tactical maneuvers. New products are faced with aggressive promotions. Sometimes a price change initiated by a competitor must be met and accurately considered. In cas e of faltering sales must be stimulated while declines must be remedied. Marketing mix helps replace advertising approach, which has lost effectiveness (Lancaster and Reynolds 2003). Marketers need to maintain effective channels for information that relates to the operation of companies. This includes consumer behaviors, trade and competitors. Short range forces contribute a large part of the marketing mix which helps in the allocation of expenditures. Dynamics of the 4Ps Past empiricism and foresight dictate the plans and procedures that contribute to the marketing mix. Marketers need to have an idea as to what should be done so as to be remaining successful in a dynamic market. Long-range plans are vital in economic, technological and natural trends must be successfully managed by marketers in a turbulence market. Marketing mix allocation of resources and planning has taken prominence in many companies whose aim is to optimize spending. Marketers are under intense pressure achieve their targets with the available resources. Marketing mix seeks to strike a balance with regard to strategy and achieving organizational goals (Brassington and Pettit 2006). Marketing mix is both strategy and procedure that facilitates effective allocation of organizational resources with an aim of striking a proper balance. Marketers must use the mix in order to make the goals and organizational progress sustainable. Pricing must take into account the quality of the product and the prices of similar commodities in the market without affecting the profitability of the organization. Marketers can plan accurately when they have a functional marketing mix. Marketing mix concept is relatively simple. The concept reveals facts about areas which should be addressed. They serve as a guide to management